Faculty of Communication and Mass Media
The Faculty of Communication and Mass Media offers one postgraduate programme:
MSc in Digital Media Programme, Dual Degree (Ä¢¹½ÊÓƵ»ÆƬ and London South Bank University)​.
Who We Are:
A Dual Degree with Global Impact
This programme is uniquely positioned to build a new generation of media leaders through a powerful academic partnership between Ä¢¹½ÊÓƵ»ÆƬ and LSBU, a leading UK university with a strong reputation in communication, media, and creative industries.
Students graduate with two master’s certificates one from Ä¢¹½ÊÓƵ»ÆƬ and one from LSBU providing them
with global recognition, regional relevance, and enhanced career mobility.
Our Leadership Identity:
The programme develops:
- Leaders in global media practice.
- Leaders in research and academic scholarship.
- Leaders shaping the regional communication landscape.
- Leaders driving digital transformation and innovation.
Aligned with Egypt Vision 2030, the programme combines international excellence with national and regional priorities.
Why Choose the Dual Degree?
- Design: 5 cards in two rows.
Main titles:
International Recognition: A global curriculum with British academic quality.
Two Master’s Certificates: Two Degrees from Two Respected Universities (Ä¢¹½ÊÓƵ»ÆƬ + LSBU).
Leadership-Centered Curriculum: Leadership-oriented programme preparing graduates for senior positions.
Joint Research Ecosystem: Access to LSBU’s academic resources, research culture, and standard.
Global Career Mobility: International recognition improving mobility and employability.
Programme Structure Section:
Duration:
- Two academic years (three semesters).
Degree Award:
- Master’s Degree from Ä¢¹½ÊÓƵ»ÆƬ (Ä¢¹½ÊÓƵ»ÆƬ)
- Master’s Degree from London South Bank University (LSBU)
upon meeting both institutions’ academic requirements
Curriculum Overview:
- The curriculum reflects British academic standards while addressing regional media realities.
Course Structure:
- Students are required to take a number of 33 credits.
Semester 1:
Three compulsory modules:
- Digital Media Policy, Law, Ethic, and Regulations.
- Digital Media Structure: Technological Perspective.
- Mass Communication in Digital Age.
Semester 2:
Three compulsory modules:
- Media Digital & Theories Communication.
- Digital Media Research Methods.
- Digital Media Delivering and Distribution.
Semester 3:
One compulsory module:
Thesis Proposal Designing and Writing
Two of three optional modules:
- Reporting for Converged Newsrooms.
- Advertising & Digital Marketing.
- Film Industry in the Digital Age.
Semester 4 onwards:
Thesis
Small brief on each module:
(MMCOM 602) Digital Media Policy, Law, Ethics, and Regulations
The module explores issues of policy, legislation and practice in relation to new and digital media, and how these compare to the regulated legislative landscape of traditional media. It also explores the problems raised by digital media and transnational media, limiting the national authorities of states to legislate and apply laws and charters.
(MMCOM 602) Digital Media Structure: Technological Perspective
The module explores structural technological aspects of human interactions with digital media, introducing different models for various technological applications and mechanisms for achieving interactive requirements.
(MMCOM 604) Mass Communication in Digital Age
This module explores the challenges facing media industries in the digital age and the adaptation requirements for the manufacture and distribution of digital media contents. It explores the future of journalism, radio, television and cinema in the context of successive information revolutions and historical transformations, and how these can be integrated alongside new and digital media.
(MMCOM 600) Communication Theories & Digital Media Effects
This module explores the evolution of Mass Media theories and how they have evolved in response to the emergence of digital and new media and the era of globalization and the post-industrial society.
(MMCOM 601) Digital Media Research Methods
This module explores methods for conducting scientific research on digital media, focusing on new approaches and models using digital, quantitative and qualitative tools, including content analysis, speech analysis, information analysis, and electronic public opinion measurements.
(MCS 609) Digital Media Delivering and Distribution
This module explores how digital technology has transformed delivery of media content, particularly with the advent of virtual platforms. Students are introduced to digital applications that help track public uses and build databases for content-development and marketing purposes.
(MMCOM 605) Reporting for Converged Newsrooms
This module explores the methods of producing integrated news and journalism based on multimedia usage, discussing the compiling, processing and distribution of content through Converged Newsrooms or Multimedia Editorial Platforms.
(MMCOM 607) Advertising & Digital Marketing
This module explores the foundations of digital advertising and the characteristics of digital marketing. Students will learn how to understand and analyse consumer behaviour and conduct brand management through digital media, acquiring skills in planning, implementing, and evaluating advertising and marketing campaigns.
(MMCOM 608) Film Industry in Digital Age
This module explores how the global film industry has been transformed by the advent of digital technology, at all levels from low-budget to blockbuster filmmaking. Students will learn how digital technology has reshaped pre-production, filming, post-production, distribution, marketing and audience engagement.
(THMMCOM 700) Thesis Proposal Designing and Writing
This module shall instruct the students in how to develop a proposal for their thesis. Students will learn the rules of scientific research, conducting surveys of previous studies, a review of existing literature, and a presentation of the methodological and theoretical steps associated with the chosen topic.
(THMMCOM 701) MSc Thesis
Each will develop an original research paper focusing on a topic of their choice in relation to the use of digital applications in producing, distributing and marketing of mass media content. Students will receive expert guidance from professors with appropriate research backgrounds.
Entry Requirements:
1.The applicant should have a bachelor’s degree in mass media, which at least ranked as ''Good'', from an Egyptian universities or equivalent universities recognized by the Higher Council of Universities. Regarding the universities that are applying credit hours’ system, the applicant should have a GPA rated 2.5 at least.
2.An IELTS requirement of 6.5 (or equivalent score). Students of Ä¢¹½ÊÓƵ»ÆƬ are exempted from the placement test.
Leadership Development Section:
We Develop Dual Leaders Who:
- Possess international academic readiness and regional awareness.
- Lead media institutions, creative industries, and communication departments.
- Conduct high-impact research aligned with Egypt 2030.
- Influence media policy and public communication strategies.
- Innovate using AI, digital platforms, and emerging technologies.
- Build cross-cultural communication skills through exposure to British standards.
Learning Environment & Facilities:
Students benefit from both Ä¢¹½ÊÓƵ»ÆƬ’s advanced facilities and LSBU’s academic standards:
- Media production studios.
- Editing and sound labs.
- Digital media labs.
- VR/AR and immersive technology environments.( )
- Research and writing support
- Guest lectures by UK and international faculty
Access to LSBU’s digital academic resources (where available)
Research Ecosystem:
- Joint academic oversight by Ä¢¹½ÊÓƵ»ÆƬ & LSBU.
- Access to research groups and postgraduate seminars.
- Opportunities to publish in international journals.
- Annual Postgraduate Research Conference.
- Research aligned with Egypt Vision 2030, UN SDGs, and regional priorities.
- Workshops on academic writing (UK style), methodology, and ethics.
Career Prospects:
Dual Degree graduates gain a powerful advantage in the job market locally and globally. Opportunities include:
- Media Manager / Director.
- Communication Strategist.
- Researcher / Academic.
- Policy Advisor.
- Media Consultant.
- Creative Producer.
- Digital Media Specialist.
- PR and Corporate Communication Leader.
- Analyst in government, NGOs, and international organizations.
Contact Information:
Associate Professor Samah Nassar
Acting Vice Dean for Research and Postgraduate programme
Email: samah.nassar@bue.edu.eg
Ms Yosra Omar
Postgraduate Administrative Assistant
Email: Yosra.Omar@bue.edu.eg
For More Information
MSc in Digital Media Roadmap of the Thesis Process
MSc in Digital Media Postgraduate Research Seminars
